Wednesday, April 28, 2010

Creating A Story Update

The other day I posted an entry entitled Creating A Story.  I wanted to give you an update about how the individuals in the crowd that day reacted.

A couple of days after the presentation I was talking to four or five folks about the Chick-Fil-A story I told.  One individual cut me off and said, "I knew it was Chick-Fil-A as soon as you said The Dwarf House."  Another said, "The Dwarf House?" "Yeah, like on the walls of the store when you go eat."

Someone else jumped in and said, "I knew it when he said Truett."

Yet another said, "I knew it when you mentioned Hapeville, GA near the Ford plant.  Did you know Truett Cathy bought the last Taurus that the plant built?"

The final person said, "I was thinking it was Chick-Fil-A when you mentioned that the business was closed on Sunday."

It was a fun conversation because the group was playing the "In the Know" game and was excited to talk about when they understood what restaurant I was talking about.  Notice also that they thought of the name of the restaurant at different times using different clues, and that they had additional details to throw into the group conversation that I rejected when I built the story.

Making your point with stories can be a blast if you are careful and work hard.

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