Linking the Familiar to the Unfamiliar

That's Interesting
I ran across a great story in the June 7th Issue of Forbes Magazine. It is entitled, "The Science of Super Thin, Ultra Warm" 

This is a great story that you could use to link something an audience knows to something that they don't know, or would be amazed to see.

Telling stories like the above help you grab your audience.  Once you have their attention, you can inform, persuade, or motivate.

I learned a secret tip from John Maxwell a long time ago.  Read widely, clip daily, and you will never be at a loss for stories.