I was humbled today.
I enjoy taking pictures of the various sports teams at my sons high school. I have a Canon 40d and a "big" lens so I am allowed on the sidelines of all the games.
I have been thinking about getting a newer Canon camera that is better for photographing sports. It is called the Canon Mark IV and it shoots 10 frames per second. It is amazing. It is so much better then my little 40d which "only" shoots 6.5 frames a second.
Before I left my house to shoot a soccer game I sat down to "glance" through my owner's manual. I wanted to understand a bit more about the auto focus points inside my camera's viewer. Well, much to my chagrin, I happened upon the section that dealt with the setting for the number of pictures the camera will take continuously. I was horrified to read that for four plus years I had the camera on the 3 frames per second setting not the 6.5 frames per second.
So tonight I took my humbled self down to the stadium and was amazed at how my "new' camera performed. I just saved myself several thousand dollars, by reading a simple instruction manual.
This experience made me think about my "Nothing New" sales retreat. How many times have we put ourselves on auto pilot and done something the same way without even thinking about other data or potential steps in our process?
When you communicate with people, respect them by breaking your message down to its most simple state. Then add complexity as you see understanding.
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