I went to a sales conference recently and the CEO was the concluding speaker. His job was to pump up the troops, articulate the vision for 2011, and answer questions from the employees.
There was one problem...
This CEO is a cerebral thinker, and not a pump up the troops type of individual. His exhortations from the center stage fell flat.
Rather than listening to whoever told him what he needed to do, he could have taken the opportunity to share a story with the employees that helped them "see" the future and understand their part in it. He could have helped them understand what he sees going on in the future. This would have fit better with his style and would have be well-received.
He was much better during the Q&A.
I walked away with a lesson: As a leader, stick to the format you know will connect with your audience and not force you to act in a way that isn't authentic.
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